Missouri voters approved legal mobile and retail sports betting, allowing regulated books to take bets next year.

The sports betting wagering ballot procedure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting wagering this year.

" Missouri has a few of the best sports betting fans on the planet and they appeared huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we desire to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and ensures we no longer lose valuable tax revenue to our neighboring states. Most notably, the passage of Amendment 2 suggests a brand-new, devoted, irreversible funding stream for Missouri class."
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Missouri sports betting next steps
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Voter approval suggests approximately 14 might start accepting bets next year. It is unlikely all 14 readily available licenses are used.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying charge).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the tally measure, will likely use its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely release their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will release mobile sportsbooks.

The remaining six licenses are reserved for each of the major professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent supporters of the tally measure.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers ought to anticipate other leading nationwide brand names consisting of BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch likelihood tiers IF Missouri citizens authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Very likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot step allows every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments managed by the six gambling establishment operators are expected to open in-person wagering alternatives such as sports betting kiosks and possibly dedicated, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or surrounding to their respective home playing locations. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot procedure needs the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering project comes regardless of millions in funding opposing the measure from one of the state's largest sports betting stakeholders.

Caesars invested millions of dollars to defeat the step. In most other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is given a minimum of one license per managed home.
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Because scenario in Missouri, Caesars would be afforded at least 3 possible licenses, one for each gambling establishment it manages. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra internal books or, more typically, subcontract the license to a competitor that pays an accompanying fee in exchange.
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FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering handle market share, could possibly have a leg up on their rivals by earning the set of untethered licenses. It stays to be seen which 2 books will make these slots, however the language around the ballot step would appear to favor the two nationwide market leaders.
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Polling earlier in the year showed the "yes" vote with a small lead. Support efforts were strengthened by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements concentrated on the income legal sportsbooks would generate for Missouri public education. Opponents, moneyed mainly by Caesars, argued the supporters' ads were deceptive and the 10s of countless projected dollars raised would have a negligible impact in a state that already spends billions on education each year.
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